Understand your problem

We have a fundamental belief that all of our products must solve a meaningful problem. We’re constantly searching for the problems—and potential problems—that consumers encounter every day. It starts with an insight, whether it’s from our research panel, a response on social media, or a comment from a friend; we keep our eyes and ears open. We tirelessly send out surveys, conduct focus groups, and watch how you use a product at home, in the office or even on the train (sorry if that sounds creepy). We put in a lot of time during the research phase to ensure our designers have the information needed to get to the root of the problem. Our first insight was, "I wish I had a mug that didn’t leak or spill".

When not sampling the latest office cold brew batch, our designers are problem solvers that express solutions through sketching. Consumers want products that are intuitive. Around the office we have a motto: Simple is Hard. We get there by looking at research, sketching, debating and resketching until we design the best solution for you. Our designers’ work isn’t done when the design process is over, it just starts the “play nice” time with the engineers.

Understand your problem

From the manufacturer

Your kid wants to upgrade from a sippy cup and drink from a tumbler just like you, but you’re nervous about spills. With the 14 oz, Spill-Proof Kids Tumbler, you both win! A no-spill valve in the straw makes it impossible to spill, and a seal around the straw offers extra protection against leaks. A soft grip bottom pad helps prevent this brightly-patterned tumbler from tipping over on the dinner table, and it also fits most car cup holders, making it the perfect companion. When you’re ready to wash it, the spill-proof straw twists apart for an easy clean; plus, the straw, lid, and body are top-rack dishwasher safe. Get ready to enter a no-spill zone!

Product Description